Pearlridge Center
Role: Creative Director, Graphic Designer and Photographer
Overview: I've had the privilege of being closely engaged with Pearlridge Center, a prominent shopping destination in Hawaii. My involvement spans a range of exciting projects, from comprehensive rebranding initiatives to innovative advertising campaigns. Among my recent endeavors, I've focused on crafting compelling marketing materials for individual stores, all with the shared goal of driving increased foot traffic to the center. These endeavors represent our commitment to delivering exceptional experiences for both visitors and retailers.
In-House Collateral
When Washington Prime acquired Pearlridge Center, a transformative shift in design and style was imperative. This challenge necessitated a close collaboration and a blend of creative problem-solving skills to seamlessly integrate the new vision. Since then, my focus has revolved around developing impactful advertisements, posters, and internal communications within our company, contributing to the ongoing success of this exciting transformation.
Pearlridge Magazine
Our bi-monthly publication is dedicated to showcasing stores, restaurants, and exciting events for the month. I've had the privilege of working with a talented team that excels at every aspect of this endeavor, from conceptualizing themes to crafting product visuals, coordinating cover model photoshoots, designing layouts, creating compelling ads, and crafting engaging copy for featured articles. If you'd like to explore the entire magazine, click below for the full experience!
Event & Store Promotion
Pearlridge Center stands as a vibrant hub for community events. My role involves close collaboration with the Marketing Director to develop essential marketing materials, including posters and brochures, crucial to the success of the center's diverse initiatives year-round. Furthermore, I contribute to collaborative projects, such as the creation of advertising signage in nearby local businesses. These efforts ensure that visitors are well-informed about the exciting experiences that await them when they come to our center complex!
Ka Makana Alii
Role: Graphic Designer
Overview: Nestled in Kapolei, Hawaii, Ka Makana Alii is an extraordinary outdoor shopping center that thrives on its distinctiveness. My journey here has involved diverse projects encompassing social media campaigns, the creation of eye-catching large format signage, and even the production of annual reports. I'm driven by the mission of accentuating the center's unique qualities through avenues like graphic design and SEO optimization. This approach allows Ka Makana Alii to fully leverage its remarkable location in the heart of Hawaii.
Social Media
During the holiday season and beyond, I've been entrusted with the task of curating engaging social media content for their Instagram account. The key to making these posts shine lies in tailoring them to the specific promotions running during different times of the year. This might involve creating eye-catching animated images and videos or crafting captivating static photographs accompanied by informative captions, guiding users on where to find and purchase products from the brand.
Event Promotion
I collaborate closely with Ka Makana Alii's Senior Manager of Retail Marketing. My role primarily centers around in-house collateral design, encompassing weekly and seasonal events. This includes tasks like print campaigns and providing input on social media posts, tailored for each specific occasion. My overarching responsibility is to maintain a consistent brand presence across various channels, ensuring that all materials are seamlessly promotable, free from any ambiguity or inconsistency in the message conveyed to our clients and customers.
Naris Cosmetics
Role: Creative Director, Photographer and Videographer
Overview: Naris Cosmetics, hailing from Japan, is renowned for its focus on natural beauty products. I've had the privilege of collaborating with my client, who oversees the Hawaii branch, on a range of exciting projects. These include creating captivating catalogs, orchestrating product photoshoots, and producing engaging video tutorials to showcase the brand's remarkable offerings.
Product Photography
Catalogs
Adapting Japan's style for the English market catalog was a rewarding challenge undertaken by Naris Cosmetics Hawaii. The moment corporate and clients gave their enthusiastic approval, signifying an authentic feel, was truly gratifying. If you'd like to explore further, click on the thumbnails below for an in-depth look!
Product Tutorials
Naris Cosmetics Hawaii sought an English version of their Mega Beauty S product tutorial. We began with a swift video production, which later evolved into a project developed by the corporate team. I played a pivotal role in both shooting and editing the initial content. Additionally, I contributed to sourcing voice-over talent and actively participated in the translation process during editing sessions, where Japanese terminology was seamlessly converted into English, thanks to the expertise of hired editors who executed this task impeccably.
Queens’ MarketPlace
Role: Creative Director
Overview: Queens' MarketPlace, nestled in Kona, Hawaii, is a vibrant shopping center that's been a focal point of my work. To bring our magazines to life, I orchestrate a team of experts, including photographers, editors, and makeup artists. With all the essential elements in place, we collaborate on crafting a visually appealing layout design for the entire publication.
